Coaches, control and coercion: The dark side of Iten’s running empire

For most of us, running is about freedom and personal achievement. But a devastating report from Iten, Kenya's 'Home of Champions', reveals a dark reality for female athletes. They face coercive control from coaches who can take up to 80% of their prize money, effectively trapping them in poverty despite their incredible success. These women are treated like 'cash cows' in a system that robs them of their earnings and autonomy. It’s a heartbreaking reminder that the sport we love needs to do more to protect its most vulnerable. These champions deserve our support and a system that safeguards them, not exploits them. Read the full, eye-opening story from Nation Africa: https://nation.africa/kenya/news/gender/coaches-control-and-coercion-the-dark-side-of-iten-s-running-empire-5240112 #ProtectAthletes #RunningCommunity #Iten #AthleteWelfare #WomensRights #Runners